Crooners
Brand Identity / Packaging / Digital
Context
Crooners is a fictional baked goods company that specializes in French macarons that they sell in numerous sizes, shapes, colors, and flavors. This company has a very playful and whimsical personality that aims to bring joy to all heir consumers with their tasty pastries.
I was tasked to create a logo with a personal mark to be complimented alongside their company’s name . In addition, they required subsequent color choices for easier consumer recognition and recall. These will be used to for packaging, advertising, and various other mediums.
The goal was to have a brand identity that breaks away from the traditional view of macarons with their typically affluent nature. This company’s business model hopes to encompass a more playful demeanor to show that macarons are for everyone to enjoy.
Process Work
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Initial sketches on paper. Trying to figure out ideas for what I wanted the mark to look like.
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Digital translation of initial sketches on Adobe Illustrator in addition to some purely digital experimentations.
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Continuation of digital experimentations, now with a more narrowed approach of overall appearance.
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Experimentation of mark to text composition with one of marks I previously made.
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Continuing to experiment with mark to text composition with one of marks I previously made, while also playing around with possible type choices.
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Continuing to experiment with mark to text composition with one of marks I previously made.
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Introducing color to the previous compositions I made.
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Continuing to introduce color to the previous compositions I made.
